Written by Chloe Ranaldi
Meghan Markle steps out in Nottingham in a navy-blue wool coat by Montreal brand Mackage Dec. 1, at the Terrence Higgins Trust charity fair for World AIDS Day.
This was Ms. Markle and Prince Harry’s first official visit together since announcing their engagement.
Although a California native, Ms. Markle has called Toronto home since 2011, while filming TV show Suits.
Ms. Markle has shined light on numerous Canadian designers like a maroon-dress by Aritzia and a matching leather jacket by Mackage at the Invictus Games.
At the couple’s engagement announcement on Nov 27, Ms. Markle wore a white wrap coat from Canadian label Line. The white coat sold out within hours of the announcement and has since been renamed “The Meghan.”
In 1999, Montrealer’s Eran Elfassy and Elisa Dahan launched the Mackage brand, which has quickly become one of the most prestigious contemporary outerwear brands worldwide. The double-buttoned ankle-length coat is named “Elodie” and sells for $790 online.
Mackage’s communications director Hugo Thibault told The Canadian Press that the company’s website traffic increased approximately 500 per cent after Ms. Markle was spotted wearing the “Elodie” coat.
Similar to the Kate Middleton effect on fashion, Markle is claimed to have the “Meghan effect” with her clothes instantly selling out.
Within minutes of photos posted online of Markle in the coat— the four remaining jackets in the company’s online store sold out, said Thibault.
Ms. Markle paired the wool coat with a full khaki skirt by British label Joseph and mid-calf suede boots.
Ms. Markle is also the Global Ambassador for World Vision Canada, which campaigns for better education, food and healthcare for children around the world.
The royal wedding is set for May 19th 2018.